IAI Business Plan

INFORMATION ARCHITECTURE INSTITUTE
(IAI) BUSINESS PLAN 2006-2007

www.iainstitute.org

The IA Institute is an international, non-profit, member-driven association. Through education, advocacy and services, we:
* Promote and support the discipline of information architecture
* Promote and support members, business and organizations in practicing IA
* Promote excellence within our field, and
* Build bridges to related fields and organizations.

At heart, as a volunteer organization, the Institute's primary purpose is to keep its members happy.

OUR OPPORTUNITY
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1. People designing and building shared information spaces benefit from a place where they can share and grow with others.
2. People and organizations have information space issues that can be helped by effective information architecture. These include
* Virtual (eg software, websites)
* Physical issues (eg built environments like museums, libraries, hospitals); and
* Procedural issues (eg flows of information in work processes).

OUR MISSION
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Through advocacy, services, and education, the IAI serves to:
* support a global community infrastructure connecting people, ideas and tools.
* advance the design of shared information environments
* demonstrate the value that information architecture methods and philosophies
provide in our increasingly complex information world
* promote understanding that *wherever* there is complex information, information architecture practice can be put to good use

++SO, HOW WILL WE KNOW WE ARE SUCCESSFUL AT AC

HIEVING THIS MISSION? +++

CURRENT KEY STATS
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* Over 1000 Members
* 50+ Member countries
* Active Events program:
- IA Retreat October 2005 (around 40 attendees)
- MAYA Workshop December 2005 (around 30 attendees)
- Pre-con at IA Summit March 2006 (around 40 attendees)
- IDEA 2006 October 2006
- IA Retreat in Chile November 2006

METRICS
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- Membership
- Participation in events
- Participation in initiatives
- Web site traffic (key pages, downloads of key resources)
- Member satisfaction

Currently we track the first three, but not the last two. We will develop systems to track all five better.

Two metrics warrant explicit goals:

- Membership
By December 2007 we hope to have a membership of 2,000, and increase the number of countries to 70.

- Member satisfaction
In April/May 2006, we instituted our very first member satisfaction survey. That will act as a baseline for future surveys.

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President Peter Merholz would like to thank the board, the advisors, and the meta list for their input, and Adam Griffiths for help in shaping the layout/presentation of the Plan.